1. Your Store Sales Volume
2. Fee Comparison & Savings
How this is calculated: the same monthly sales go through each channel. TikTok Shop is modeled with a 6% US referral fee plus your creator commission and no ad spend. The owned Shopify store is modeled on the Basic plan at $39/month with monthly billing and 2.9% + 30¢ per online card payment, plus the ad spend you enter above. Product cost, shipping and returns are the same on both sides and are left out. Last checked 15 Oct 2026 on Shopify pricing and TikTok Seller Academy. This is an estimate, not financial advice.
Why Brand Ownership Wins Long-Term
While TikTok Shop provides unparalleled viral customer discovery, the platform commission (6%–9%) plus creator affiliate fees (10%–20%) take a massive bite out of gross revenues. By redirecting viral traffic to an independent brand website, merchants eliminate high referral cuts and retain 100% of customer data.
Ready to scale beyond platform restrictions?
Smart e-commerce brands use calculators like this to protect their profit margins, then build custom-branded storefronts to retain customers forever with zero platform commission.